The image above shows you a before and after photo of a member of my Project 12 Transformation program.
The one on the right is when they started, and the picture on the left is a few months further down the line (they are still getting solid results on the program).
Notice any difference?
I'm sure you did.
They say that a picture speaks a thousand words but what this picture doesn't show you is the real transformation that happens to both the men and women that enrol on the program.
The reason that I created Project 12 was that most people overestimate what they can achieve in 12 weeks, and underestimate what they can achieve in a year.
The changes that are made, if any, often faded straight after the program finished, but more importantly, my 20 years experience as a coach helped me to go deeper than your average recently qualified personal trainer with limited experience.....
What I've learned is that the research is clear, simply counting your macros, following meal plans and jumping into a gut busting workout plan is not enough.
Unless exercise and nutrition is combined with strategic behaviour change and relentless support, there is a high chance that you will fail - again and again.
In many cases, the need for weight loss or improving fitness is a symptom, not a cause of dissatisfaction.
In Project 12 we give you the skills and practical tools to address nutrition, training, mindset and other lifestyle factors.
The changes that members of Project 12 achieve are deeper and more profound than your run of the mill weight loss program.
I could go on... but I'll let them tell you in their own words. Here is a screenshot from a sample of what members have said has been the real achievement for them while on the program...
Since the beta test group in 2017, and the 2018 intake in March, I am proud to announce that there is no need for content changes to the program, but what I am adding is few bonus features and gifts for you....
If you are serious about turning your health around, tired of quick fix solutions that simply do not deliver, and want to transform more than just your body (for good), then secure your spot for October by joining our pre-registration list today*
-> Project 12 For Men Pre-registration
- > Project 12 For Women Pre-registration
*Joining the pre-registration list guarantees that when you successfully enrol you will save 40%, and it gets you two free gifts, of DNA Testing (RRP £149) and the introductory mini course (RRP £118).
This is offer is only available to the first 14 people who sign up to either Project 12 Men, or Project 12 Women's Program.
Learn more about the program and secure your spot here today :
-> Project 12 For Women
-> Project 12 For Men
Not all my battles have been fought in the ring, on the platform or in competition....
Some of my hardest battles have been to get out of bed in the morning when someone you love has died.....
Or having to watch someone you care about being ravaged by a mental illness.
To have your health stripped from you abruptly and literally have to build your health and life back piece by piece....
I could go on- but I won't. The point is, there is not one of us on this planet that hasn't been put through the grinder of life.
Baptised by fire, tested.
sometimes again and again...
Believe me when I say that you are not alone in this.
You and I are not that different.
The tragedy lies not in falling, but feeling that we have to hide, that we can't share or expose our pain.
Not to dwell in it as such - but so that we can release it and free ourselves from the tight grip it has on us. Lifting a heavy weight off our shoulders..
Remember, in the words of the singer Jessie J,
"Its ok not to be ok."
May 14th - 20th is National Mental Health Awareness Week. Asking for help is not a sign of weakness, it's a sign of intelligence.
So if you need help, you better ask somebody!
How Did We Get To This?
While 815 million people worldwide (that's one in nine) go to bed hungry - one in three suffer from malnutrition, and yet in 2016 The World Health Organistion reported that 1.9 billion adults were overweight, of which, 650 million were obese.
Many of us are afraid to eat food....
Fear that it will kill us, bad for us, make us fat, make us ill. If we don't eat a certain way we are not good enough...
In "Healing The Shame That Binds You" John Bradshaw talks about how diets underscore a paradox of toxic shame.
"In dieting and losing weight, you have the sense of controlling and fixing the problem. Control is one of the major strategies - we attempt to control the outside so the inside will not be exposed."
When the truth is, that unless you also do the "inner work" like we do on my Project 12 Transformation program, all you are doing is dealing with symptoms.
Diets teach you to deal with the symptoms, and mask the cause while giving you the false promise that all will be fixed.
Unfortunately That's not how it works.
"Your moods are unpredictable and if you let them control your actions this will cause problems.
There is an ancient classic text called, The Book of Changes, or more commonly known as The I Ching.
Over two millennia old, etched within the pages are sixty four hexagrams which can unlock timeless wisdom. One of these hexagrams is known as Heng, translated it represents Perservering - something I came to face to face with at the Southern Area Qualifiers for Britains Natural Strongest Man.
Trojans gym in Bristol is a welcome throwback. Fully kitted out for people who lift. No frills. Just a welcoming community and all the toys you could possibly want. It was also where I was about to experience my first baptism of fire in a Strongman competition.
In a nutshell here is how it went down,
"Perservere and allow things to take their course because rushing ahead will bring problems.
These lines from the I Ching were to come back to haunt me later.
My performance on the Yoke was my worst ever, bar none. My legs wouldn't work, I couldn't get a good position. It was ugly as sin. It left me surpised and deeply concerned. My confidence was shaken.
For various reasons I wasn't one hundred percent, and I knew it. I went outside the back of the venue, took myself to a corner, sat on a lone beer keg and had a word with myself.
Me: "I should just pull out now - that was shocking. I still have another 4 events."
Inner me: "This is what you trained for. Get a grip of yourself Cj. Take it one event at a time. No one here is at 100%. Do your best and let the chips fall where they may."
Me: "Ok. I got this."
Inner me: " Good. Focus on your next best step."
Over the next events I began to make solid progress and claw back some ground. My focus, endurance and nutrition were begining to pay off.
It came down to the last event - Atlas stones. I was in with a chance. The picture you see above was my first and last rep on the atlas stones....
The first rep flew over, and then the words from the
I Ching were to prove prophetic.
I rushed the set up on the next rep, and as I lifted the stone to my lap, I felt my bicep and forearm tear like paper. I heard the sound and dropped the stone immediately and stood up.
It was over.
I pulled out.
I smiled to myself knowingly as I walked away. The pain was nasty. There was a deeper lesson for me to learn from this experience.
The other athletes continued to put on a brilliant performance. The crew down at Trojan's gym helped to administer first aid and made sure I was ok.
Over the next 24 hours I put my recovery strategy in place. Soft tissue care and nutrition were key. My aim was to hope the damage was minimal but in the mean time create an optimal environment for my body to begin to repair itself.
Since then I've had a few days to reflect on my experience and the hard lessons that I have learned. I'll be embodying them, to carry me forward into my next competition.
The important thing to remember is that the delay of your goals, are not the nail in the coffin of your achievements.
"Your regrets will soon be behind you. Apply the right amount of effort at the right time.